Sunday, February 05, 2006

Sorry, Toyota! Yo No Habla -- and DON’T Make Me Press 2 for English, Asshats

Sorry, Toyota! Yo No Habla -- and DON’T Make Me Press 2 for English, Asshats

Toyota made a VERY unfortunate decision to run a bilingual (Spanish-English) ad during the Super Bowl.

Are the people at Toyota USA dumber than a box of rocks?

Do they have any idea how many bilingual people there are in this country whose native tongue is a language OTHER THAN SPANISH?

How do you suppose THEY felt?

And don’t tell me that Toyota is also going to make bilingual ads featuring Finnish, Ukranian, and Viet-Namese.

Maybe someone up in those “transnational” corporate boardrooms ought to start respecting the fact that this is America – and that we speak ENGLISH in the business place (or at least we should).

I could care less what people speak in their own homes.

To get a sanity check, ask someone from Poland how many languages their ballots are printed in.  (My guess?  One: Polish.)  

In Rome, do as the Romans.  In Mexico, Spanish is the language of choice.  In France, French is the language of choice . . .  And so on.

Only America doesn’t seem to get it.

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